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Everyone wants to have a successful business, but many don’t know how to get there. This blog will go through ways you can improve your sales through eCommerce. Ecommerce makes a flexible solution for both businesses and customers. It has helped businesses improve and simplify sales as salespeople can complete sales online, saving time, increasing revenue, and enhancing efficiency.

Using Ecommerce To Improve Your Business

Creating a website

In this day and age, everyone researches restaurants’ websites before choosing a place to eat. This is why having a website for your restaurant is so important! Many people in the restaurant industry either don’t have a website or have an outdated, hard-to-use website. Believe it or not, this can make the difference between a new customer and a missed opportunity. 

No matter how great your ambiance, food, or service is, a bad website can reflect badly on your business. It’s common for people to assume the quality of a restaurant’s website is reflective of the quality of the restaurant itself, think about it, wouldn’t you think the same? Your website is the face of your restaurant’s brand. It’s what forms potential customers’ first impressions.

7 Features Your Restaurant’s Ecommerce Website Should Have

  • Contact information– consider why people might be visiting your website in the first place. The most common reason people visit restaurants websites is to check their location, hours, phone number to ask a question or make a reservation.
  • A menu– Another most common reason people visit a restaurant’s website is to check out the menu. Upload menus that are easy to access not just a photo of your actual menu because sometimes it can be difficult for mobile users to scroll through.
  • Good images of your food/restaurant– Do not underestimate the power of having good appetizing images. It’s important to give consumers a glimpse of what you have to offer.
  • Online ordering or online reservations– Having an easy and simple way to order online is incredibly tempting to consumers. Offering online orders or reservations can be extremely beneficial to your business.
  • Website theme that matches your restaurant’s style– Your website reflects your business and is an extension of your physical space. You want to create a virtual version of the same atmosphere your restaurant provides, this way customers can see more of what your restaurant is like. 
  • Links to social media profiles and/or reviews– Your website is great for promoting your social media and reviews. Stick links in the footer of your website, or on a page specifically dedicated to reviews (for example google).
  • Easy to navigate website– A lot of website traffic comes from mobile devices and if your website isn’t easy to navigate on a mobile device, you’re missing out! Make sure your website can adjust to any screen size or device type. 
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Online ordering

Many people nowadays prefer to order food home, rather than going out. You can use your website to offer online food delivery as it will increase your audience base and enable you to reach out to potential customers. Even if you have a limited seating space, or are short on servers, you can leverage online ordering to process more orders and increase restaurant sales.

Claim your business on Google 

Google is a powerful platform to use, it will increase your reach because it will be easier for your customers to find you on the internet. It will accentuate your customer experience if they see your restaurant on Google from where they can directly call or locate your restaurant on Google maps. Encouraging customers to leave positive reviews on your business page would also help attract potential customers as reviews can determine whether you will get customers or not. 

Using creative marketing tactics

Implementing creative marketing tactics will increase your restaurant’s sales. Customers want to form a connection with your brand. Establish yourself as a leader in your industry by providing content that will appeal to your audience. This will put trust in place so more and more of our online audience members come to you as customers.

Tactics To Improve Ecommerce Sales

  • Build your brand awareness– You have to have a strong presence on Facebook, Instagram, Tiktok and Pinterest.
  • Easy to use website– Make sure it is very easy for people to add to the cart. The more buttons or steps it takes to checkout, the more likely people are to abandon their cart.
  • Email marketing– Build an email list on your website and use it to engage with your customers. But remember not to spam your subscribers, instead try to build a relationship with them by personalising messages.
  • Use social media– Meet your customers where they are on social media, it’s one of the best ways to drive new visitors to your store, and convert them into paying customers. 
  • Understand your customer– If you communicate more with your customers you will develop buyer personas and know who your customers are. When you understand your customer, you can create better ads and create products they love. Almost read their mind! (which customers love)
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Summary

Get unbiased opinions, seek guidance and talk to experts and read blogs to give yourself all the knowledge you need to keep finding ways to improve your restaurant sales through Ecommerce. Take the tactics and strategies mentioned in this article. It will help you increase your ecommerce sales and keep your business growing so you can succeed.

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