UK consumers are keen on online shopping. This trend has been supported by an excellent infrastructure, conducive economic conditions, age dynamics, and income groups within the UK. In 2022, total online spending will begin to level out, marginally increasing by 0.10% to £120.6 billion. However, it is estimated that the share of online sales as a proportion of total retail spending will fall to 28.1% as people get back to shopping at a mix of online and offline retailers.
Out of all e-commerce platforms, mobile phones play an important role. More than 58% of e-commerce sales are from the mobile platform with the reference of eMarketer’s research, and Qubit's study shows that more than 40% of the UK respondents think that the browsing experience is easier and faster for mobile commerce.
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