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Business ideas for 2019: American Sports

With appetite for American sports growing in the UK, next year NFL, NBA, and MLB games will be played in London, an American sports business could hit a home run.
On November 23 1910, the first organised game of American Football in the UK was played between US Navy servicemen from the USS Idaho and the USS Vermont at Crystal Palace.
The game was organised to entertain the men who were forced to spend Thanksgiving away from home. A newspaper report from the time claimed that the sport “did not appeal to the Britishers, and was unlikely to ever do so”.
How wrong that prediction was…
More than 100 years later, US sports are seeing a surge in popularity in the UK, and not just through television screens. Four competitive NFL (National Football League) games will be played in the UK in 2019, with major US teams crossing the pond to take part.
October 2018 saw a record-breaking sell-out game at London’s Wembley Stadium between the Philadelphia Eagles and the Jacksonville Jaguars – two of the NFL’s biggest teams.
And that’s not all. The NBA (basketball) and MLB (baseball) will also be coming to a stadium near you next year.
The Washington Wizards and the New York Knicks will play at the O2 in January 2019, while on June 29 and 30, the London Stadium will play host to one of the sporting world’s greatest rivalries as the New York Yankees take on the Boston Red Sox.
Could an American sports business knock it out of the park in 2019?Business ideas for 2019: American sports
With appetite for American sports growing in the UK, next year NFL, NBA, and MLB games will be played in London, an American sports business could hit a home run

On November 23 1910, the first organised game of American Football in the UK was played between US Navy servicemen from the USS Idaho and the USS Vermont at Crystal Palace.
The game was organised to entertain the men who were forced to spend Thanksgiving away from home. A newspaper report from the time claimed that the sport “did not appeal to the Britishers, and was unlikely to ever do so”.
How wrong that prediction was…
More than 100 years later, US sports are seeing a surge in popularity in the UK, and not just through television screens. Four competitive NFL (National Football League) games will be played in the UK in 2019, with major US teams crossing the pond to take part.
October 2018 saw a record-breaking sell-out game at London’s Wembley Stadium between the Philadelphia Eagles and the Jacksonville Jaguars – two of the NFL’s biggest teams.
And that’s not all. The NBA (basketball) and MLB (baseball) will also be coming to a stadium near you next year.
The Washington Wizards and the New York Knicks will play at the O2 in January 2019, while on June 29 and 30, the London Stadium will play host to one of the sporting world’s greatest rivalries as the New York Yankees take on the Boston Red Sox.
Could an American sports business knock it out of the park in 2019?

Why American sports are a good business idea
Appetite for home runs, touchdowns and slam dunks is clearly growing – at least in the capital.
The first NFL game in London actually took place in 2007, but popularity is growing exponentially. According to StubHub, demand for tickets in 2018 was up an incredible 333% in five years, and 40% on last season.
According to Forbes, the NFL estimates there are 13 million American football fans in the UK, including four million who would qualify as “avid”. And in 2014, Deloitte found that the 2013 NFL games in London contributed more than £32m to the capital’s economy and a regular franchise could generate £102m…
The prospect of having a permanent London-based NFL franchise has been kicked around for a while. London Mayor Sadiq Khan has picked up the mantle, and has even expressed hopes for hosting a Super Bowl. This dream currently hangs on whether The NFL can galvanise a big enough fan base to make it worthwhile.
There was also an increase of 17% in searches for ‘NFL’ and 18% in searches for ‘American football’ in 2018 compared to 2017, according to Google Trends.
Khan has also expressed a desire to have Major League Baseball in London regularly, and suggested that the capital was the ideal place to help “MLB gain a foothold in Europe”.
Meanwhile, one of baseball’s biggest stars – Alex Rodriguez, AKA “A-Rod” – has been in London recently to promote the upcoming games. He thinks scarcity will be a major asset, as only a number of games will be played a year. “London is open for business and baseball,” he asserted in a BBC radio interview.
It’s easy to see how the irregularity of these fixtures could contribute to flurries of economic activity around each event, and create opportunities for entrepreneurs to ride that wave. But also how the increasing prevalence of American sports is driving awareness and interest in American sports among consumers.
So, what opportunities are out there? Read on to find out…

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Business ideas for 2019: Personal health apps

From treating neck pain to sending medication reminders, smartphones and 5G are putting health management into the hands of consumers
Smartphone apps for healthcare are giving people the power to take control of their health without resorting to a trip to the doctor.
As well as saving money and democratising healthcare, these apps are lifting the burden on our overstretched NHS.
ORCHA – a live database of independent app reviews – has identified more than 327,000 health apps available for download, covering 240 health conditions.
Apps are now available to help us manage existing health conditions, prevent us from developing new ones, and even allow us to have a face to face consultation without leaving the house. The NHS already has a curated list of free apps that meet its rigorous standards.
So why will 2019 be a big year for personal health management?

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Business ideas for 2019: Online coaching and consultancy

It is a truth universally acknowledged that the UK public loves convenience.
After all, why navigate a crowded shopping centre when you can order things online? Why hurry home to watch your favourite TV show when you can stream it later? Why cook when you can order a takeaway with a few taps of your phone?
Having grown used to accessing key services whenever and wherever they want using tablets and smartphones, consumers have developed a big appetite for on-demand digital services. But this much isn’t new.
What we’re predicting, as we head into 2019, is the next phase of our obsession with digital convenience: the rise of 100%-online experts who provide specialist expertise that, until now, we wouldn’t have dreamt of turning to on the internet.
Yes, from doctors’ appointments to personal training to buying property, 2019 will see traditionally face-to-face services begin their evolution towards the digital realm.
The innovative entrepreneurs who lead this movement will assist customers flexibly and remotely – through AI, phone calls, online chats and video links – instead of ever physically meeting with them. Convenience and flexibility will reign, for online coaching entrepreneurs and their clients.
And there’ll be a number of ways to go about it. Entrepreneurs might become freelance experts, providing independent advice and coaching as and when needed. Or, they could build specialist consultancy platforms that perform a particular service online.
In any case, 2019 is set to present plenty of opportunities to get creative, and use your individual expertise and interests to capitalise on the world’s attachment to its smart devices…
 

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Business ideas for 2019: Digital detox

There’s growing awareness of the negative effects of too much screen time. Businesses that help consumers disconnect could reap big rewards in 2019
The on-demand lifestyle created by smartphones has brought unprecedented convenience and connection to consumers. So why are rates of anxiety, depression and social isolation rocketing?
Unfortunately, we have realised too late that an overreliance on our devices might have a negative impact on our wellbeing. And it’s proved much harder to put them down than it was to pick them up.
According to Mintel’s Global Consumer Trends 2019 report, social isolation will be one of the six big trends of next year. The report says that consumers who increasingly live their lives through smartphone screens are becoming “isolated from each other, both physically and emotionally”.
Our digital obsession can cause problems in the workplace as well. Absenteeism due to stress costs the UK £1.24bn annually, as people feel like they can never switch off from their jobs.
Last year, investment manager JANA Partners LLC and the California State Teachers’ Retirement System called on Apple to give families more options to guide how children and adolescents use their devices. And, as you’ll see below, they took it on board.

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