Within the UK over recent months the restaurant and dining industry has seen some major changes that have affected the whole dynamics of the industry. The first major influencing factor upon this industry would be Brexit, this clearly having an effect upon all industries over the economy. The core impact Brexit has had upon the restaurant industry would be the focus upon ‘Best of British’. It has been predicted that Brexit is likely to prompt a renaissance in British food and ingredients, with customers looking to support local, British producers and farmers.
Furthermore, it is said that the already popular choice of healthy eating, is set to soar in popularity during 2017. It has been said that there has been an increase in acceptance and popularity of the vegan and vegetarian diets, this has led to many menus starting to push meat off of menus and increasing the content of vegan and vegetarian dishes.
It has now been further found that consumers perceive a restaurant as of a higher quality if it has allergy specific dishes as well as healthier options, even if they do not go on to order these dishes. This has further lead to the increasing popularity of this kind of dishes within the restaurant. It has been found that the UK is ever progressively becoming a nation of casual diners, thus choosing to dine out rather than cooking at home, which has supported the growth of everyday branded chains.
Mass market consumers continue to gravitate towards reliable, affordable concepts. Crowd-pleasing cuisine types, including Italian, Chinese and French retain their position as the default choice. Over recent years there has been an increase in the popularity of oriental cuisine, with the additional introduction of various other cuisines such as Korean, Peruvian and Scandinavian.
We have further witnessed the rise of juicing, then ‘souping’; a wave of street food inspired concepts; a trend towards everyday dishes and a surge of gourmet. This can all be explained by a greater consumer sophistication that has driven demand for better and more interesting places to dine and drink. Keys statistics have gone to illustrate that around 31% of the UK population eats out at least once per week.
This has led to an increase in the value of the branded dining market, now valuing at an expected £22 billion within the period of the next 5 years. However, according to the MCA’s first consumer research survey since the EU referendum, there is a net balance of consumers expected to reduce eating out frequency and average spend as a result of Brexit. The UK eating out the market is currently worth around £87bn, comprising of 331,384 outlets.
The MCA predicted that the market will continue to increase turnover, however, the estimated growth level has now fallen as a result of the referendum. A poll of 1,000 respondents in the days following the Brexit vote found a shift in attitudes across the generations. Almost half of 18-34-year-olds (millennials) say that they’re more cautious with their money post-Brexit, the figure falls to a third for over-55s. Similarly, 40% of over-55s say Brexit will have no impact at all, while only 21% of millennials agree with that statement.
