Our Blog

the-importance-of-creating-a-usp-for-small-businesses-

The Importance of Creating a USP for Small Businesses


There is nothing new under the sun and with many industries being oversaturated, creating similar products as well as services it can be hard to gain an income by selling the same products or services as multiple other businesses. If you are a small business owner and you want to create waves within your industry it is important to diversity business and one way of doing that is by having a USP. Here is why having a USP for your Small Business is important.
It is extremely important that before you start a new business, you have something that distinguishes your business from other competitors within that industry and you are able to communicate this to potential customers. A USP will increase your chances of making more money. The success of your business won't be based on another company running out of product and it will be based on the fact that you offer consumers something unique that other competitors may not offer.
 
A USP is what helps your business stand out to consumers or investors, a USP should include an original name that separates your business from others, a quality that cannot be easily replicated by other competitors and something customers can understand and use with ease.
 

Having a USP can bring a plethora of advantages to your business such as;

 
A dedicated market, your USP will help you identify your individual space within a specific industry so you will be able to target the market subdivision that requires precisely what you make, in turn, increasing customer loyalty and faith in the direction of your brand.
 
Enhanced marketing and advertising, a USP sets you apart from your competitors and also makes how you promote your business unique, which will enhance the success of your business and increase your customer base because you can advertise it to potential consumers clearly and persuasively.
 
Increased income, a good product USP enhances your advertising and marketing altogether, it also increases your company's income as it creates a clear marketing angle because consumers know exactly why they should buy from you and not anyone else. If your products are reasonably priced and profitable paired with your USP positioning you in a decent place in the market for your manufactured goods, customers will continue to buy your products, and who doesn't want loyal customers?
 
Attracting investors, A detailed investor business plan, a successful start-up and USP will enhance your chances of getting support from investors as it helps attract attention from investors which will help your business thrive.
 
Creating a strong USP takes time, effort and market research, it is important to scrutinize your products and services based on the understanding of your industry so you can not only have unique tangible goods but also be able to market them as such. Once you’ve established your USP it will strengthen your small business to compete against local and global competitors.
I hope you have developed a greater insight into the importance of USP for your small business. I understand that navigating the global and international market as a new entrepreneur or business owner can be time-consuming and extremely stressful, B&F services can help alleviate this pressure so you can have more time to put into your business we offer, amongst many services experts market research, which is essential to know when deciding on a USP, bespoke business plans that can help attract a plethora of investors to your small business and so much more. Our team offers a comprehensive yet efficient process to save your time, and make the process as simple as possible. Unlike other business plan writers, in B&F Services Ltd we do not only write your business plan but also will be your business consultants in all the other steps of your business life. With more than 16 years of experience and have completed 3000+ funding business plans. We are proud to announce that 96% of our business plans secured funding for our clients and we are aiming to raise that success rate to 100%.
 
Want to learn more about how a customised business plan can boost your business? Contact us today by calling +44(0)207 723 9270 or by filling out our online form.

Would you like to start your journey to a successful business with a professional business plan?

Start here