Going to gym is difficult, but running one is much more difficult and impossible without a good business plan!

The issues surrounding health and fitness are never long out of the media these days. With obesity levels rising and the NHS straining under pressures, alongside a changing attitude towards health and fitness, there’s a high demand for gyms and fitness centers.

Industry Analysis

Peoples changing attitude to the meaning of health has stemmed a health epidemic within the UK, Europe and many locations around the globe. Individuals are increasingly following preventative measures and becoming a lot more body conscious, due to the increased interconnectivity through social media and various other platforms. Statistics have now gone to prove that around 1 in 7 people in the UK currently has a gym membership, being around 9.37million people.

This growth is being primarily driven from the private sector, which has more clubs, more members, and a greater market value than ever before. 2017 statistics highlight that the industry has experienced another year of impressive growth over the twelve-month period to the end of March 2017, with increases of 4.6% in the number of fitness facilities, 5.1% in the number of members and 6.3% in market value. It is said that by 2020, the number of gyms is on course to go over 7,000 for the first time, total membership to exceed 10 million, penetration rate should easily surpass 15% and the total market value should reach £5 billion.

The issue of health and fitness is never long out of the media these days. With obesity levels rising and the NHS straining under the weight of treating related illnesses, there’s a high demand for gyms and fitness centers. Exercise comes in many forms and most commercial gyms will offer group classes, as well as an area for individual fitness training. Gone are the days when gyms brought to mind the image of Schwarzenegger/Stallone look-alikes pumping iron. Gyms are now the refuge of yummy mummies and City professionals.

The rise of the health and fitness chains over the past decade is proof enough that people are willing to dedicate a lot of their time and money on getting in shape. But the smaller more independent gym could offer something a bit more personal and if you’re keen to open a commercial gym that could be just the market to tap into. Many entrepreneurs write a business plan only when they need to secure start-up financing.

However, your plan is far more than a document for banks and investors to read; it’s an invaluable roadmap for launching and growing your business. In order to put your health center business concept on paper, you need to think through and research the many factors that are needed to make sure your business is a success.

With a plan, not only can you spot potential weaknesses, opportunities, and threats, your plan can help you make informed decisions about your venture before you commit yourself legally or financially.


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